Vaccination campaign #dranbleibenBW

To ensure that everyone gets through the pandemic safely, as many people as possible must be vaccinated. Hence, the motto of the vaccination campaign for containing the Corona pandemic in Baden-Württemberg is #dranbleibenBW. With the information and activation campaign #dranbleibenBW, the Ministry of Social Affairs, Health and Integration Baden-Württemberg focuses on educating citizens about vaccination and on low-threshold vaccination campaigns throughout the state. The challenge is to align the campaign with the constantly changing political guidelines, the new medical findings and the social response.

ifok supervises the entire vaccination campaign #dranbleibenBW starting with the idea and leading up to the implementation of individual events

Together with our partner “die wegmeister”, we are responsible for the strategic and conceptual orientation as well as the operational implementation of the information and activation campaign #dranbleibenBW. We develop campaign claims and target group-specific information materials, manage a service center for multipliers, and organize statewide campaigns and digital events. 

ifok services