Vaccination campaign #dranbleibenBW
To ensure that everyone gets through the pandemic safely, as many people as possible must be vaccinated. Hence, the motto of the vaccination campaign for containing the Corona pandemic in Baden-Württemberg is #dranbleibenBW. With the information and activation campaign #dranbleibenBW, the Ministry of Social Affairs, Health and Integration Baden-Württemberg focuses on educating citizens about vaccination and on low-threshold vaccination campaigns throughout the state. The challenge is to align the campaign with the constantly changing political guidelines, the new medical findings and the social response.
The project in detail
- Partner :die wegmeister gmbh
- Duration :since 2021
- Keyfacts :Campaign in over 12 foreign languages
- Cooperation with over 300 multipliers
- 12 info livestreams with up to 3,500 viewers
ifok supervises the entire vaccination campaign #dranbleibenBW starting with the idea and leading up to the implementation of individual events
Together with our partner “die wegmeister”, we are responsible for the strategic and conceptual orientation as well as the operational implementation of the information and activation campaign #dranbleibenBW. We develop campaign claims and target group-specific information materials, manage a service center for multipliers, and organize statewide campaigns and digital events.
PR and campaigns
Up to 3500 people tuned in to each of the 12 digital information sessions, and up to 700 questions about vaccination were submitted in advance.
At short notice, a 24-hour vaccination campaign was organized with more than 20 professional sports clubs from the fields of soccer, handball, ice hockey, volleyball and basketball.
With Prof. Dr. Eckart von Hirschhausen and Dr. Natalie Grams-Nobmann, the Vaccination-O-Mat was developed – an interactive format as an individual decision-making aid.